EOC Week 10: What are the benefits vs the features?

The benefit for this company is the health benefit and the awareness of nutrients. We want to show our customers that eating doesn’t have to be bland and unfeeling, especially when it comes to desserts. When customers here fruit dessert they might think nothing of it at first and they would rather want a cupcake, but what if you had enough of cupcakes and you start to feel gluttonous for what you eat and having something light for once will be just fine. That’s what we’re here for. To make our customer feel good, like they did their body good in a delicious way. Also leave with knowledge about fruit and vegetables, having that comfort that eat healthy is just as good as eating badly. That’s the benefits from Go! Fruit. Now, the features are the dessert and juices we serve. We want our customers to experiment with different flavors and combinations when it comes to the juices. We want our customers to go home and make their favorite dessert they had on the truck, or even come up with their own ingredient and bring it back to us to feature on the menu. Another feature is the health experience, when someone wants to experience health they go to the gym or make a salad. The last thing a person is thinking of is a food truck. So, with that in mind we know we’re different and when a person thinks of sweet, their thinking of cookies, cakes, pies, and brownies. Not fruit so we know our truck feels that void and proves wrong that fruit can be just as good as all those things if done right with different combinations. So with those types of features our truck will be successful and will attract the people to come to our truck.