Implementation Evaluation Control

Go! Fruit

Implement Evaluation Control

“Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed.” (Marketing: An Introduction for Education Management Corporation, 10th Edition, Armstrong/ Kotler Chapter 2 p.31). By making sure that we hire the right employees and have another manager on staff implementing these issues should be fine. Since we’re a small company, issues can be easily controlled and looked over. All we have to do as a company is worry about expanding. But, it easier said than done, if one these plans fail, to where it can be a price issues, distribution issues, or are market is not getting targeted correctly. The plans for expansion will be slim, but by keeping our word about having fresh ingredients and keep on delivering the health experience our customers will be satisfied. Making sure we order our produce on a medium scale and stay close with our distributors should assure the companies steady success. “In addition to being good at the marketing in marketing management, companies also need to pay attention to the management.” (Marketing: An Introduction for Education Management Corporation, 10th Edition, Armstrong/ Kotler Chapter 2 p.31). Also keeping the marketing up to date like our Tweeter can help, but making sure we have the right manager to follow and take action to all these plans is key, that’s why we have in the company two managers.  But truly it comes down to having great customer service and making sure your product is delivered and served well. So working close with our distributors and close with our customers, can possible gain trust and loyalty from both sides and if you have loyalty, you have a great relationship, and if you have a great relationship, you can gain more profit.