Week 2 EOC: Boston Consulting Group - Video Games

Reading the “Videogame Makers Can’t Dodge Recession” article it seems as if the videogame industry is suffering so much that there might not be stars or cash cows within the industry. But even though this particular article is stating the struggle of the industry, there’s a huge amount of gamers out there as well as TV networks like G4 to keep its consumers updated with the industry. I do believe the thing that really is hurting the industry from a consumer point of view is definitely the prices of the videogames. They can be a little more affordable, but the star in this industry is the consoles, obviously without the consoles there wouldn’t be videogames. The cash cow is the videogames, once when someone purchases a console of course you have to get a videogame. Consoles and videogames go hand and hand you can’t do without the other. The question mark might be new development and feature they might want to add to the already made consoles or even developing a whole another console. The videogame industry is at a standstill it that it might be good to create another console for exposure purposes, but might be bad because companies are having difficulties selling already made consoles. The dog in this industry is the probably the accessories that come with the consoles or videogames, I never really see them get advertised, it’s always just the videogame or the console. Now, if you ask me the BGC of game consoles. The star is the Xbox because it gets advertised the most, the question mark is the PS3 because of its competitor Xbox, the cash cow is the Wii because its more cheaper than the Xbox and PS3, and the Nintendo handheld’s are dogs because there rarely advertised and why get a handheld, when you can get a console with a lot more features.

“The Xbox 360 GPU has more processing power than the PS3's. In addition, its innovated features contribute to overall rendering performance.” – Eddie Nygma
Read more: http://askville.amazon.com/xbox-360-PS3/AnswerViewer.do?requestId=155838

“Frazier believes the gradually improving economy, growth in mobile and digital channels…  Will all be contributing factors to the growth in the games industry in the coming year and beyond.” – Jake Gaskill
Read more: http://www.g4tv.com/thefeed/blog/post/710346/anita-frazier-on-current-and-future-trends-in-gaming/#ixzz1SfS86SIy

“Nintendo 3DS has not been selling as expected since the second week [of availability in the United States and Europe], and this is not just in the Japanese market but also in the United States and Europe…” – Kevin Parrish
Read more: http://www.tomsguide.com/us/HudsonSoft-3DS-Handheld-BloodRayne-Netflix,news-11903.html