Business Mission Statement

Go! Fruit

Mission Statement

Go! Fruit mission is to bring health to go. Bringing the health experience to our customers as well as making them feel comfortable about what their putting in to their bodies. We do this by educating our customers about the type of fruit we serve as well what each fruit benefits them nutritionally. Our goal is here at Go! Fruit is to help satisfy food conscious clients and those who want to start being more conscious about what they consume, yet making it fun and delicious. We want our first time customers to feel comfortable, so introducing the different types of dessert with the fruit can make our customers more delighted with our menu. With health comes joy and that’s what we plan to deliver. We want our truck to be a person’s new favorite health spot, by us updating our Twitter and making sure to stay in contact with our customer’s, it would be like building a friendship and that’s what we want as well. “Brands that engage in two-way conversation with their customers create stronger, more trusting relationships. People today want a voice and a role in their brand experiences. They want co-creation.”(Marketing: An Introduction for Education Management Corporation, 10th Edition, Armstrong/ Kotler Chapter 1 p.25). Our voice is coming out to see us and our role is health. We believe if we bring healthy solutions to the people it would enlighten them, and they wouldn’t be less apprehensive about eating a little healthier. With adding the desserts brings more encouragement. “Thus, the aim of customer relationship management is to create not just customer satisfaction, but customer delight.”(Marketing: An Introduction for Education Management Corporation, 10th Edition, Armstrong/ Kotler Chapter 1 p.30). And Go! Fruit plans to do that, our mission is to introduce a healthier lifestyle to the community but yet make it fun and delicious. Our mission is to appeal to the “health nut” and the “sweet tooth addict” and make it an enjoyable experience.