EOC week 7: The Pitch

Go! Fruit

Pitch

Go fruit, is a fruit dessert truck. The truck is meant to make eating healthy taste good as well as educational to the customer. We offer nothing but fruit however you can have your fruit in many ways possible. The truck will offer vegetables as well it’s only right, some fruit complements very well with vegetables and it enhances the healthy experience. The mix of vegetables and fruit are offered in drinks and that’s how it’s usually favored. There are also all fruit drinks or all veggie drinks, it’s whatever the customer prefers. “However, good service recovery can turn angry customers into loyal ones. In fact, good recovery can win more customer purchasing and loyalty than if things had gone well in the first place.” (Marketing: An Introduction for Education Management Corporation, 10th Edition, Armstrong/ Kotler Chapter 7 p.34).The whole goal to Go! Fruit is to have great customer service as well as great desserts. Other than drinks there are smoothies as well, perfect for the summer. But, the menu is not all drinks and smoothies. There is a mix of hot fruit desserts and cold fruit desserts. The cold fruit desserts can consists of a simple fruit salad or a fruit freeze. The hot fruit desserts consist of mini fruit pies to fruit strudels. Also that would be served is nuts, selling nuts just expand the healthy menu. The truck is meant for brunch time but you can also come to the truck for breakfast, having fruit in the morning is the best time anyway. The menu would educate as well by telling the customer what type of benefits each fruit offers, making it better for the customer to decide how they want to enrich their body for the day. Every Wednesday there will be a fruit of the day, where a specific fruit will be highlighted for the day by anything and everything can be mixed and made with that fruit. And what the fruit is for the day will be half off the price. The fruit truck is a way to spread health to the community, instead of taking your child or yourself to the ice cream truck treat your body with love and eat fruit.