Situation or SWOT Analysis

Go! Fruit

SWOT Analysis

The strength (s) within the company is that we’re part of the on growing trend “going green”. One of the our targets we market to, which is the very health conscious and going green consumers will embrace us as well appreciate our efforts in making the food truck experience sweet and healthy. It also gives those types of consumers more options on what they want to eat when they arrive at a food truck environment. Even though “going green” is a trend of the times, being healthy and desserts are not, as long is there something good and sweet to eat it’s always going to be well received. Then that brings on the children if we’re well received with children, the buzz of Go! Fruit will last. So, the customers and the quality of our dessert is the strength of the company. “The company should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats.” (Marketing: An Introduction for Education Management Corporation, 10th Edition, Armstrong/ Kotler Chapter 2 p.32). Weaknesses (w) is competing with companies that sells smoothies this particular product because Go! Fruit sells smoothie drinks as well, to enhance the dessert experience in beverage form. Yes, we can say our smoothies are made fresh on spot but that doesn’t mean we have a chance to take a customer away from his or her favorite smoothie place. We only sell a limited of smoothies, and during the spring and summer Go! Fruit likes to push beverages because of the weather and it compliment the light dessert that would sell at the time but since we push juices instead of smoothies it can dissatisfy certain customers. “Using content sponsorships, companies gain name exposure on the Internet by sponsoring special content on various Web sites, such as news or financial information or special-interest topics”. (Marketing: An Introduction for Education Management Corporation, 10th Edition, Armstrong/ Kotler Chapter 14 p.40). The opportunity for expansion is possible. Having a sponsor would be a great way to expand the Go! Fruit brand, it would give the marketing that we need. Our threats (t) could possible sustaining the price of our products. Since we use nothing but fruit as our main ingredient, we have to maintain a reasonable price. So, when we purchase our fruit the price should be fair as if our customer goes to the store and purchase a particular fruit to make their favorite dessert, our prices shouldn’t seem as a rip-off to the customer if product is priced to high.