The creative concept for my truck is a poster board. Showing the logo of my truck and the color scheme of my truck, I’m going to draw a outline or get a picture of the truck and what it’s going to look like. The truck is going to have a TV. screen showing the menu and the specials for the day. I’m going to also develop what type of messages that would be on the screen, which would be shown on the poster board. Then the menu would be displayed as well on the poster showing the layout of the menu and how the beneficial information about the fruit would be used with the menu. To appeal to children and make them apart of the healthy experience I want to develop cartoon fruit characters, so the truck can attract children and give the truck a fun atmosphere. The truck is a family friendly truck but yet can appeal to a single person because of the health conscientious craze. But the goal of the truck is to attract kids and develop their taste for fruit as well as teaching them the importance of eating healthy, giving them a jump start at a early age. For single people just simple having something new and innovative that has to do with something healthy would appeal to someone that’s trying to live a healthy life style. Also what I’m going to do is a Twitter page so the customers can find out information about the truck and about their favorite fruits as well as new fruits it’s just another way for Go! Fruit to develop relationship with the customer through social media. It’s very important to have this Twitter to start out socially within the community and to develop relationships. I’m going to show the Twitter page to the class.
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