Objectives

Go! Fruit
Objectives

Our objective is to sell great quality desserts and juices to the people and bring great customer service. Since Go fruit is all about health the company wants to stay conscious of what we serve and keep our customers aware about nutrients and spreading the word of sweet, fun, and health. Major things like providing a brochure of different foods we offer makes a huge difference to our truck. Any truck can offer healthy food, but they don’t offer information about the nutrition value in their food like we do. This is just a way for the customer to feel like we’re helping them make the right food choices and that we are concerned. Yes, we’re just a dessert truck but that gives the wow factor of is all, how can we be a dessert truck yet we’re health conscious? And that’s one of the objectives, we want to offer more than just fruit desserts and be more involved with our customer’s health experience. “Customer value is the key ingredient in the marketer’s formula for success.” (Marketing: An Introduction for Education Management Corporation, 10th Edition, Armstrong/ Kotler Chapter 2 p.17). We want to deliver value and fast service, also excellent presentation for great price. Yes, another objective is to make a profit but not really the main motivation the main motivation is to make our customers happy and satisfied, for the most our main objection is to value in excellent quality in service as well as food. “Companies must not only develop strategies for growing their business portfolios, but also strategies for downsizing them.” (Marketing: An Introduction for Education Management Corporation, 10th Edition, Armstrong/ Kotler Chapter 2 p.17). We want to grow within the community more so than into a major corporation Go Fruit generally cares about the health issue in America and want to contribute to make it better, even if it’s on a small scale.