Distribution

Go! Fruit

Distribution

The way truck distributes is by having are fruit and vegetables at the right temperature. The temperature of our refrigerator is set at 32 to 45 degrees and our snacks at room temperature. We believe at being fast preparing our desserts and drinks, but keep the best presentation as well as quality. We make sure to work close with are distributor’s and make sure we get the best product, we had the honor of working close with Whole Foods to provide us with produce, if customers know that we receive our produce from Whole Foods it might boost sales and send out a great message that we truly do use organic produce in our desserts and juices. “In short, it involves getting the right product to the right customer in the right place at the right time.” (Marketing: An Introduction for Education Management Corporation, 10th Edition, Armstrong/ Kotler Chapter 10 p.33). The fact that we’re a small company and the product we sale is very particular in the food truck market, as a company we’ve decided to do exclusive distribution and exclusive dealing. Doing this we believe it keeps things more in a manageable scale and we would know what to expect from our buyers, we also believe there would be a consistency in our logistics when comes down to getting the product to our truck. “Companies today are placing greater emphasis on logistics for several reasons. First, companies can gain a powerful competitive advantage by using improved logistics to give customers better service or lower prices.” (Marketing: An Introduction for Education Management Corporation, 10th Edition, Armstrong/ Kotler Chapter 10 p.34). If we keep up the right logistics everything should run smoothly and accordingly then we’ll be able to deliver the right service to our customers.