Target Market Strategy

Go! Fruit

Target Market Strategy

“Local marketing helps a company to market more effectively in the face of pronounced regional and local differences in demographics and lifestyles.” (Marketing: An Introduction for Education Management Corporation, 10th Edition, Armstrong/ Kotler Chapter 6 p.30). So we want to target everyone, but we mostly focus on families. The reason for targeting to families is because the influence the parents have on the children, if the parents feel that we’re a good quality truck and that we help a lot with motivating their child to eat their fruits and vegetables they will continue to bring them back. If the children like us that would motivate the parent to want to bring their child to the truck, and it will just work its way throughout. Marketing to children is very profitable because anything the child needs they will get. It’s not as if our truck is selling a product that parents would feel like their child doesn’t need, we’re selling a product that would benefit the child’s health and their thought on healthy solutions. So with this thought our truck would be perfect for families. Plus, we also want to market to children because we want the thought of health to start early, and that healthy food including dessert don’t have to be tasteless. We want families to know that fruits and vegetables can be used in plenty of delicious ways and still maintain its healthy value. “Through concentrated marketing, the firm achieves a strong market position because of its greater knowledge of consumer needs in the niches it serves and the special reputation it acquires”  (Marketing: An Introduction for Education Management Corporation, 10th Edition, Armstrong/ Kotler Chapter 6 p.27). Go Fruit try’s to stay away on what type of people will benefit more our product, and to say the least everyone will, but there is always a particular group of people that would come back more than others. So, for that particular group like for example individuals that’s into fitness will most likely spend good money, make sure we are available to them as well.