Product

Go! Fruit

Product

The product we offer is desserts but also juices as well. Obviously dessert is a want, but Go Fruit wants to turn that into a need by making it beneficial to your body. That’s the main goal to serve dessert with not a lot of calories and maintain the nutrients of the fruit. To make our customers feel fully happy about eating our desserts, we use organic fruits and vegetables in our desserts and juices, and we get the produce from Whole Foods. Any dessert that needs dough or tortilla we use wheat to make it healthier. Even though dessert is our main product, we want to expand the want to our customers by having juices as well. Freshly made, real fruit and vegetable juices selling the juices is to expand the health experience and it’s like if you order food you would want something to drink. So, the healthy juices fill that void and our customers can feel like their eating a sweet healthy meal. “Consumers see products as complex bundles of benefits that satisfy their needs.”  (Marketing: An Introduction for Education Management Corporation, 10th Edition, Armstrong/ Kotler Chapter 7 p.6). That’s why sometimes we might suggest the customer to buy a dessert and juice so they can have the full health experience we want them to have. Other than fruit desserts and juices we offer, we also offer snack items like dry fruits and nuts we get them from Provident Pantry also Planters. If our customer likes their fruit dry we will provide it. But all of our products are meant for two things and that is to be fresh and to create the health experience. If our products are not fresh the desserts or juices won’t taste good and the whole concept of health will be thrown out the window because our produce or snacks are not to its full nutrients level. “Experiences have always been an important part of marketing for some companies.” (Marketing: An Introduction for Education Management Corporation, 10th Edition, Armstrong/ Kotler C