Price

Go! Fruit

Price

The prices for our product we try to make reasonable. Yet, the company wants to afford to buy the best quality of fruit. We use organic fruit in all of our desserts. We use fruit that’s fresh in season to maintain the best quality in our desserts. “When customers buy a product, they exchange something of value (the price) in order to get something of value (the benefits of having or using the product).” (Marketing: An Introduction for Education Management Corporation, 10th Edition, Armstrong/ Kotler Chapter 9 p.6). Our prices range from 1.50 to 5.00 dollars. The nuts we sell are 99 cent. Depending on what dessert you buy, in consist of if the dessert is hot or cold that’s usually what the price is based off of. The hot dessert are little more in cost because they pertain more preparing, to where as cold dessert are easier. “The point is that promotional pricing can be an effective means of generating sales for some companies in certain circumstances” (Marketing: An Introduction for Education Management Corporation, 10th Edition, Armstrong/ Kotler Chapter 9 p.43)  promotional pricing will be used for in season fruit to bring enthusiasm to our customer favorite in season fruit. Plus it’s a good way to promote and push out dessert from our truck and get a great buzz started with the good prices and quality we bring. Other strategies that will be used are coupons if you keep visiting our truck a dollar will be taken off if purchase over 8.00 dollars for an example. Also buy one get one free might be used for the snacks we sell as well. Most of all our prices are based off the customer’s needs. We want to satisfy yet, be reasonable with our business we believe the desserts will speak for them self and the people will love it leaving the customers coming back for more. And we believe if we stay fresh and healthy the prices should seem reasonable to our customers.