Promotion

Go! Fruit

Promotion

Obviously a great way to promote our selves is through social media. We use Twitter to help promote certain events going on with the truck and to let our customers know about any discount or sales promotions going on. Twitter is also a good resource for our customers to locate us. We always update our Tweets telling where we are located for the day. Plus, it’s just another easy way to connect with our customers. “The only appropriate way to insert a brand into social media is to give some kind of benefit to people”.  (Marketing: An Introduction for Education Management Corporation, 10th Edition, Armstrong/ Kotler Chapter 14 p.43). We don’t have a Facebook available be as a company we personal find it better and faster for us to communicate information through Tweeter, but we understand by not having a Facebook we’re shutting out some customers from our service and we not giving out the full customer service that we promise by communicated to all of our customers, so there will be a Facebook later. But, for now Twitter is the only online social network available, for us it’s easy to maintain and to catch up on what’s going on with our customers. Going into detail of what promotion sales we’re going to offer are. The buy one get one free for the nuts and dry fruits, if we get overstocked with them. Then we have the in season fruit promotion sale, where any dessert you purchase with the in season fruit in the ingredient, you get 50 cents off. Then every Friday we have a special that introduces a new dessert that was created by our cook or by a customer suggestion, that will be free for two hours and after 2 o’clock it will be a dollar off the price. With those types of promotions we expect to gain great exposure and to gain customer loyalty. We want to be the health food truck that a person depends on giving the best quality of sweet that are good for you and affordable. “In general, however, rather than creating only short-term sales or temporary brand switching, sales promotions should help to reinforce the product’s position and build long-term customer relationships” (Marketing: An Introduction for Education Management Corporation, 10th Edition, Armstrong/ Kotler Chapter 13 p.38).